THE NEED FOR A “NEW” INNOVATIVE PRODUCT DEVELOPMENT APPROACH
DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia
Year: 2006
Editor: Marjanovic, D.
Author: Ekman, S.; Jackson, M.
Section: DESIGN PROJECTS AND PROCESSES
Page(s): 519-526
Abstract
In a competitive environment, when products have similar performance, quality and functionality, the innovation process becomes increasingly important. It is thus vital to help industry to develop and implement new innovative methods and models that will support and strengthen industry to generate new ideas and realize these into successful products and improved processes. The objective of this paper is first to discuss and compare a “traditional” engineering approach with an “innovation” approach towards product development and second to combine these two approaches to new multi-scientific approach. An example of the ongoing implementation of a ´product realization centre´ with a multiscientific approach will also be presented.
Keywords: product development, innovation, multi-scientific approach