THE NEED FOR A “NEW” INNOVATIVE PRODUCT DEVELOPMENT APPROACH

DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia

Year: 2006
Editor: Marjanovic, D.
Author: Ekman, S.; Jackson, M.
Section: DESIGN PROJECTS AND PROCESSES
Page(s): 519-526

Abstract

In a competitive environment, when products have similar performance, quality and functionality, the innovation process becomes increasingly important. It is thus vital to help industry to develop and implement new innovative methods and models that will support and strengthen industry to generate new ideas and realize these into successful products and improved processes. The objective of this paper is first to discuss and compare a “traditional” engineering approach with an “innovation” approach towards product development and second to combine these two approaches to new multi-scientific approach. An example of the ongoing implementation of a ´product realization centre´ with a multiscientific approach will also be presented.

Keywords: product development, innovation, multi-scientific approach

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.