PLATFORM EVALUATION USING EXCPLICIT MODELLING: A CASE STUDY
DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia
Year: 2006
Editor: Marjanovic, D.
Author: Munk, L.; Mortensen, N.H.
Section: DEVELOPMENT OF PRODUCTS AND SERVICES
Page(s): 951-958
Abstract
Platform evaluation methods are often based on indices rather than modelling of measurable consequences, which inhibits the decision making process. This case study shows benefits from using explicit modelling of critical parameters in the evaluation process in a platform project in the LEGO Group. Parameters of market, product and production and their interdependent relations were identified and modelled, supported by IT-tools. The results showed improved quality of decisions, reduced evaluation time, a higher number of considered solutions, and that the modelling task is a challenge for the project team. This indicates benefits of using this approach, when evaluating platforms and that better tools for such modelling are required.
Keywords: modelling tools, platform, evaluation, optimisation